Lasting moments create impact!

At adhoc, you are our focus: guided by our principles of consulting, planning, engineering and production, we strive to work closely and in partnership with you to make your projects successful.

Our interdisciplinary team of designers, planners and engineers integrates architecture and technology holistically. Many long-standing partnerships with clients confirm this approach.

Trust the process - we are at your service

We work with you worldwide from our offices in Cologne and Potsdam, Germany - right from the initial idea to the perfect documentation of your event. We support you from the concept phase right through to the finished documentation. However, we are also happy to get involved in your process at the point where you require our expertise.

Live, hybrid or digital.

Just drop us a line.


  • Initial consultation
  • Brainstorming/conceptual design
  • Consultation concerning medium and media use
  • Concept development
  • Concept examination and feasibility study
  • Layout
  • Technical and architectural design
  • Cost estimate


  • Communication and coordination
  • Design and execution planning
  • Technical expert planning audio / video / media / light / kinetics
  • Architectural planning
  • Power supply planning
  • Safety engineering
  • Creation, administration and evaluation of performance records and tenderings
  • Budget and timing control
  • Logistics planning Acquisition / production / transport / personnel
  • Regulatory approvals


  • Interdisciplinary expert team
  • Communication and coordination center
  • Professional structures and processes
  • The latest technology and software
  • Effective controlling tools
  • Enthusiasm for challenges
  • Passion for unforgettable moments


  • Technical, creative, organizational and/or overall project implementation
  • Project management and control
  • Coordination of the involved trades
  • Production management
  • On-site support
  • Safety monitoring
  • Tour/roadshow management
  • Documentation

Show direction

  • Conceptual analysis of communication needs
  • Support in the development of the program
  • Support in consolidating the content
  • Planning the image composition for the stream
  • Creation of production plans
  • Content management in advance and on site
  • Speaker coaching for video connections (via e.g. Zoom, Skype, Teams, etc.)
  • Camera coaching before and during rehearsals in the studio
  • Live control for the stream

Partner & Network

adhoc develops custom-tailored solutions in cooperation with partners to meet your individual requirements.


  • Conceptual analysis of communication needs
  • Technical planning of the streaming studio
  • Composition of the sources
  • Technical coordination and test with the streaming partner
  • Technical coordination and rehearsals with the speakers
  • Test and control of presentations and clips
  • Production of graphic content
  • Implementation and support of the production on site


Adapted to the respective valid regulations and ordinances of the event locations, we take over the analysis of the necessary measures and compile instructions for action for the trades and guests involved in the production.

A selection of projects


Athens 2023

  • Concept
  • Network
  • Planning
  • Realization
  • Ressources
Category: B2C, Technical Management, Concert

Photographer: Marcus Zumbansen

BRABUS Signature Night

Bochum 2023

  • Concept
  • Network
  • Planning
  • Realization
  • Ressources
Client: BRABUS
Agency: Elastique.
Category: Fashion, Technical Management, Show Direction, Automotive, Product Launch